GenesisGO Treatment
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GENESIS
THE 1ST DUAL ANTI-FALL ACTION HAIRCARE FOR WEAKENED HAIR PRONE TO FALLING Genesis offers a revolutionary solution to hair-fall without compromising the sensuality of an indulgent hair ritual. The new line from Kérastase places powerhouse ingredients in a luxurious formulation that reduces hair-fall due to both of its causes—breakage and a weakened root. With input from hairdressers, nutritionists and dermatologists, the brand has arrived at an advanced in-salon and at-home protocol to cut down on hair-fall instantly and over time with continued use. To free itself of negative norms, create a solution that is efficient and pleasurable. As with all Kérastase rituals, Genesis routines are sensual and enjoyable -- a moment of self-care that enhances hair health and leaves you with a sense of well-being. The hair emerges radiant and amazing—the spirits are lifted.
✓ More fibre strength
✓ New Dual Anti-Fall Haircare ✓ 84% less hair-fall UNIQUE DUAL APPROACH
INSTANTLY REDUCES HAIR-FALL BY STRENGTHENING THE FIBER AND STIMULATING THE ROOTS TO CUT LONG TERM HAIR-FALL 
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IDENTIFYING YOUR HAIR-FALL PROBLEM
WHAT CAUSES HAIR-FALL?
KÉRASTASE IDENTIFIED THE TWO REASONS WHY WOMEN EXPERIENCE HAIR-FALL
KÉRASTASE IDENTIFIED THE TWO REASONS WHY WOMEN EXPERIENCE HAIR-FALL
Firstly, the root is weakened from within, causing strands to let go, or hair can break off mid-shaft due to external stressors and styling habits. Both processes reduce the number of strands and devitalize the hair overall.
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FALL FROM THE ROOTS
Biological factors such as internal emotional stress, hormonal changes and external nutritional habits and environmental lifestyle choices affect the hair at the living root. The bulb becomes progressively detached from the scalp and hair-falls out in the shower, at work or in the car.
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FALL FROM BREAKAGE
External factors and daily stressors such as heat-styling and environmental pollution can cause the fiber to weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.
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WHAT DID CUSTOMER SAY ABOUT GENESIS TREATMENT?
"My hair has been steadily falling out thanks to PCOS for years, but as I've hit my mid thirties I've found my hair fall and breakage has become even worse; I added Kerastase Genesis into my hair regimen and had noticeable results after three washes." |
"It smells great and the scent lingers and lasts. Your hair feels like silk and almost immediately your hair actually feels fuller and stronger. I have been having fragile hair for the last year especially. Genesis works magic and have greatly improved the integrity of my hair. My hair is becoming stronger, healthier and fuller with every use. My hair is no longer falling out or breaking. It has great shine and looks and feels healthy." |
"My hair hasn't felt or looked this healthy in years!! This shampoo leaves my hair with that perfect clean feeling, not overly clean to the point that it almost makes my hair feel dry and not so hydrated that it makes it feel greasy.... it's the perfect clean! It made my hair incredibly soft, hydrated and manageable. Even when I waited a day or two between washings my hair still looked and felt great." |
"I have been using Kerastase Genesis treatment for a month and I used to have brushfuls of hair fall but now it's just a few strands here and there. My fallout is minimal now but still a few strands here and there. My hair is much fuller after 1 month of using both!" |
"My hair has consistently stayed looking great air dried or blow dried. I saw a huge reduction of frizz. It lathers nicely and cleans gross 2 day hair well. After giving this two weeks i noticed less oil production and less hair falling out. I will be purchasing this in the future because I love my hair on this." |
"My hair was falling out and breaking due to hormones and 20+ years of highlighting. I have tried this with the conditioner about 4 times and LOVE it. It made my blonde shiny and clean feeling. I have also noticed less breakage when I run my hands through my hair and in the shower drain." |
HOW DOES THE INGREDIENTS HELP YOU?
THE ULTIMATE ANTI-FALL COMPLEX
Genesis channels benefits of powerful ingredients to create an anti-fall effect in a formula that promotes beautiful hair in luxurious salon and at-home rituals.
Genesis channels benefits of powerful ingredients to create an anti-fall effect in a formula that promotes beautiful hair in luxurious salon and at-home rituals.
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LESS HAIR-FALL FOR ALL
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WHAT CAN YOU EXPECT IN GENESIS GO TREATMENT
PROFESSIONAL RESCUE
HOW YOUR HAIRDRESSER CAN HELP SAVE YOUR FALLING HAIR WITH THE POWERFUL GENESIS SALON PROTOCOL
When hair-fall becomes a real concern, your hairdresser can jumpstart your efforts to hold onto your hair with a special Genesis salon protocol. After diagnosing the hair and selecting the appropriate formulas, your hairdresser will take you through a luxurious four-step treatment, followed six weeksof at-home care, with a second salon visit at the end to check progress and receive further recommendations.
HOW YOUR HAIRDRESSER CAN HELP SAVE YOUR FALLING HAIR WITH THE POWERFUL GENESIS SALON PROTOCOL
When hair-fall becomes a real concern, your hairdresser can jumpstart your efforts to hold onto your hair with a special Genesis salon protocol. After diagnosing the hair and selecting the appropriate formulas, your hairdresser will take you through a luxurious four-step treatment, followed six weeksof at-home care, with a second salon visit at the end to check progress and receive further recommendations.
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Step 1: In this treatment, our stylists use our Anti Hair-Fall Fortifying Shampoo for clients with weakened hair, prone to falling due to breakage. The shampoo helps to gently clarify and reinforces fiber to reduce the risk of hair-fall due to breakage.
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Step 2: Our following step will be the Anti Hair-fall Fortifying Conditioner for clients with weakened hair that is prone to falling due to breakage. The fortifying action helps to restore the fiber and reinforces its natural resistance to reduce the risk of hair fall due to breakage.
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Step 3: To strengthen hair follicles, we strongly recommend our clients to apply the Daily Anti Hair-Fall Fortifying Serum for weakened hair. The serum improves hair resistance to minimize hair-fall, maximize hair growth and nourish the scalp.
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Step 4: Lastly, we will finish off the treatment with an Anti Hair-Fall Fortifying Blow-Dry Spray to protect your hair which is prone to falling due to breakage. This Spray helps to provide anti-breakage action and heat protection up to 220°C. It also ensures optimal hydration with minimal frizz.
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THE SOUGHT-AFTER TREATMENT RANGE
Anti Hair-Fall Fortifying Shampoo
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This shampoo helps gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. The gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. The formula strengthens the fiber for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look.
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Anti Hair-Fall Fortifying Conditioner
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This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fiber and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. Enriched with the combination of Edelweiss Native Cells and Ginger Root, it instantly smoothes, strengthens and softens the fiber while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.
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Anti Hair-Fall Intense Blow Dry Spray
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This milky formula provides anti-breakage protection and optimal hydration without frizz or weighing down the hair. The Defense Thermique hydrates, reinforces and protects the hair from heat up to 220°C to reduce the risk of hair-fall due to breakage. Hair is shiny and soft with a silky touch.
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Daily Anti Hair-Fall Fortifying Serum
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The serum improves hair resistance to minimize hair-fall and maximize beautiful hair. It helps to re-anchor hair follicle more solidly into the scalp while building the optimal environment for future growth. Day after day the serum soothes and reinforces the natural protective barrier of the scalp. The jelly like texture facilitates the application and avoids any running of the product. Hair is stronger and more beautiful with a healthier look.
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