OWAY - Speciality Herbs & Clay Scalp Detox Treatment
(Exclusively only at Apgujeong Novena Square 2 outlet)
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Organic Way (Oway) is the world’s first professional organic hair color, care, and styling line with biodynamic, organic, and fair trade ingredients.
Oway believes that using healthier, more natural ingredients, rich in active ingredients, and free from chemical treatment is healthy for the body and creases our well-being and quality of life. Oway lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils LIMITED TIME PROMOTION!
Oway herbs & clay is peeling and detox treatment in single, revolutionary salon treatment. The herbs & clay treatment combines the medicinal effectiveness of biodynamic Savory Leaves and Horsetail stems with the purifying and detoxifying virtues of Amazonian pink clay and of Soapnuts, the aromatherapeutic power of the natural, biodynamic essential oil blends. With 100% natural ingredients and biodynamic inspiration, the regenerating hers & clay treatment frees you from stress and toxins, restoring vitality to your scalp and preventing imbalances and problems in them. |
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Treatment Range
Oway products
ORGANIC HAIR CARE
Exclusive, sublime organic shampoos and conditioners artfully crafted with biodynamic, botanical and ethical ingredients that maintain and repair hair |
ORGANIC TREATMENTS
Revive and repair scalp and hair with these customizable, in-salon treatments packed with amino acids, hyalominerals and ceramides. |
STYLE & FINISH
A creative, versatile styling line that lets you define and sculp your style with powerful organic ingredients, while freeing yourself from toxins found in common salon products. |
Origins of Oway
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Ortofficina is Oway’s biodynamic farm, covering an area of over 50000 square metres in the Bologna hills of Italy. It is where we grow, pick and distill extracts and essential oils from zero kilometers biodynamic farming. But what is the biodynamic method? It is the purest and cleanest type of cultivation- free from pesticides, herbicides, insecticides, and synthetic fertilizers used in traditional farming. It also respects the plant and the environment, allowing the purest, concentrated, and effective active ingredients to be obtained.
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Oway Value
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Agricosmetica® is the virtuous circle of choices and actions that OWAY implements to improve the well-being of the earth and its inhabitants at every stage of the product life cycle.
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Organic Concept
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The O’way Head.Spa concept is not the traditional hair salon, fast-service shop, and anonymous service concept. It is a space where you can relax, be surrounded by SPA aromatic fragrances, dip your hair in purifying and restorative hair treatments, and let yourself be pampered with head massage at the washbasin. This is their concept of natural and holistic wellbeing, which regenerates your hair, scalp and above all, your thoughts.
(Image courtesy of Oway Japan) |
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Fair Trade Ingredients
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Oway has enabled cooperations with international fair-sharing purchase networks to support developing countries in the world.
All valuable plant-derived raw materials are obtained through solidarity development projects that promote the economy and respect for local producing communities. |
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Highest Quality Formulas
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Pure oils, resins, waxes, butter, and emollients of vegetable origin are the key to effective cosmetic treatments. It guarantees nourishment and protection to the hair.
100% biodynamic plants grown, extracted, and micronized at Ortofficina in order to guarantee the utmost concentration of active principles in the line which faces the most common hair and scalp imbalances and problems. We have eliminated SLS/SLES, parabens, PEGS/PPGS/BGS, mineral oils, artificial colourants, and synthetic fragrances from our formulas. |
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The Principles of Biodynamic
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The biodynamic method is the purest and most effective type of cultivation: free of pesticides, herbicides, insecticides, and synthetic fertilizers used by traditional agriculture, and it respects the plant and the environment by following 3 fundamental principles.
--Maintain the fertility of the earth by respecting man, plants, the soil, and the planet. --Making plants healthy and strong so that they can resist climatic discomforts and pests alone, without any use of synthetic chemistry. --Producing ingredients of the highest quality, loaded with all their purest functional principles. Harvested during their balsamic period, our medicinal herbs are distilled at 0 km in steam of vapor and transformed into essential oils, hydrolates and extracts without the use of synthetic solvents. |
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Less packaging, more environmental awareness
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Oway only uses essential packaging in order to minimise the impact on the environment. No overpackaging, external wrapping, or packs are often only used for advertising slogans and aesthetic purposes and immediately thrown away after a purchase has been made. Their tubes are made of 100% recyclable aluminum and do not come in a pack. The display materials and fittings used in their hair salon are recycled a or eco-certified.
All of Oway’s products come in pharmaceutical amber glass bottles and jars, which perfectly preserve and guarantee the purity of their formulas with a high concentration of botanical ingredients. This precious choice is also a sign of respect for the Earth. Glass is of natural origin and will always be 100% recyclable. |
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Cruelty-free
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Oway is not, and will never be, tested on animals. They have attained PETA Cruelty-Free recognition and certification in the U.S.A. PETA (People for the Ethical Treatment of Animals). It is the largest world organisation for the protection of animal rights. PETA has always been at the forefront of the fight against vivisection, experimentation, and other brutal treatments of animals
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